Inside Rainbow

Front Window Display: 7 For All Mankind x Nudie Jeans

23/May

Large Window
Our front window featured brand for the month of May is 7 For All Mankind. Lots of great new prints, textures and washes for S/S 2013.

Hawaiian tropical prints are a big trend this season and one of our best sellers, The Side Zip Cropped Skinny in Ecru Tropical Paradise (left) is almost sold out.
Other…

We’re Open! Victoria Day Long Weekend

17/May

Victoria Day Long weekend, the first long weekend that marks the start of Summer!
We will be open all weekend long, including Victoria Day Monday:

Saturday May 18th: 10 AM to 7 PM
Sunday May 19th: 12 PM to 6 PM
Monday May 20th (Victoria Day): 12 PM to 6 PM

Also, after the long weekend our store hours are…

SickKids Foundation x OTR: Healthy & Happy Month | May 2013

13/May

For the month of May, Over the Rainbow has partnered up with SickKids Foundation to promote a Healthy & Happy Month.
SickKids launched their “Do The Happy” campaign in support of kid’s health and reached out to local businesses to do the same. “Healthy & Happy is a SickKids effort to build awareness of pressing children’s…

Jason Denham Canada Visit | Over the Rainbow

03/May

Jason Denham, an exceptionally talented designer of premium denim, made his first visit to Canada last week to check out the retail market in Toronto. Five years ago, he founded Denham the Jeanmaker using a creative motto his company continues to live by: “Worship Tradition, Destroy Convention”. The brand travels the world in search of…

Mother’s Day Twitter Contest: Mom Jeans Makeover

01/May

Mother’s Day is coming up and we think Mom deserves the best…so why are you letting her walk around in those awful jeans?
Show us your WORST Mom Jeans for a chance to win a denim makeover at Over the Rainbow.
HOW TO ENTER:

Must follow @RainbowJeans416 on Twitter.
Tweet us a photo and don’t forget to include our…

47 Brand at Over the Rainbow

30/Apr

Staff Blog post by: Ryan Harris
It’s about time this city had some decent weather! Spring may finally be here; and at Over the Rainbow we not only pride ourselves in keeping up with the seasons but also the city itself. We would love to show you what we’re talking about with our exclusive Toronto Blue…