Monthly Archive 1/4:
May, 2010
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New Brand: Fortunate Sun X World Cup Series 2010
Fortunate Sun was started by two fashion industry veterans (Eli Mayer and Lindsay Kraines) with the ambition to launch a brand mirroring their laid-back California lifestyle. The result was a collection of “weekend wear” that is appropriate for any season. Fortunate Sun adopted the mantra “Live the Dream”, which in their own words mean:
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EVENT RECAP: GreenGold Rainbow United Raises $3,000+ for Walk With Israel
GreenGold Rainbow United is a charity walking team formed by two local companies Over the Rainbow Ltd and GreenGold Construction Ltd. The team has spent the past month raising donations for the UJA Walk With Israel, while participating in the walk event held yesterday at the CNE Direct Energy Cente. We are proud to announce that the GreenGold Rainbow United achieved its fundraising goal,…
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IN THE PRESS — Bloor-Yorkville BIA Interviews Joel Carman
The Business Improvement Area (BIA) of the Bloor-Yorkville region just released their Spring 2010 newsletter. Aside from informing local patrons of all the great summer events taking place in the Yorkville area, they published a great interview with Over the Rainbow store owner Joel Carman. He comments on the new Bloor Street Transformation Project as…
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NEW ARRIVALS: Goorin Bros. Hats
Over the past four generations, Goorin Bros. has become the leading heritage brand for classic-styled headwear in Canada. Always on trend, always great quality, always at a great price! We recommend checking out the Goorin Story if you want to know all about the brand. In the meantime, check out our latest arrivals below and at RainbowJeans.Com!
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IN THE PRESS – OTR X Nelly Furtado X CoH X Fidelity Jeans
Canadian recording artist Nelly Furtado recently attended and performed at the 2010 Latin Billboard Awards Show, wearing denim styled and provided by none other than Over the Rainbow! On the red carpet, Nelly was spotted wearing the Phantom from Citizens of Humanity, a cropped tapered jean with light distress on the knees. During her performance,…
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YORKVILLE EVENT: Art of the Barrel
Art of the Barrel is collaborative fundraising initiative by the Ontario College of Art and Design (OCAD) and Casey House. The event features the works of talented OCAD students, each reinventing one of twelve barrels into a collectable work of art. Each student has chosen a sponsor to display their barrel art to promote their…
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