Monthly Archive 1/3:
July, 2010
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70% OFF Final Blowout Sale
Over the Rainbow will be hosting its FINAL BLOWOUT SALE of the season. What does that mean? All Spring/Summer 2010 markdowns, previously reduced to 30%-50% off, will NOW be on sale for 70% OFF. There is still lots of amazing merchandise left to buy. A preview of what’s available can be found at RainbowJeans.Com, which has…
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TRADESHOW RECAP: OTR x ENK Blue x Designer’s Collective x (capsule)
Yes, we are a little late posting this recap. But since Over the Rainbow was already in New York attending the MR Magazine Awards Reunion Dinner, our buyers decided to check out the tradeshows too. Their first stop was Designer Collective, where they found an exciting new men’s sportswear brand that is starting to get hot in the…
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NEW Arrivals: Cheap Monday Men’s Fashion Drop #1
Cheap Monday, recognized worldwide for their affordable yet fashion-forward garments, is rolling out another great season of men’s apparel for the new Fall 2010. This season, the designers describe the new collection as an “apocalyptic impression with a sense of hope for the future“, and draw their inspiration from a number of areas:
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IN THE PRESS: OTR x Sportswear International x 35th Anniversary
Over the Rainbow is the midst of planning an amazing 35th Annivesary event. While details still cannot be released, the media is catching onto this upcoming event like wildfire! The 35th Anniversary campaign began with our new commemorative logo designed by Benjamin Bielas. This attracted the attention of Business News columnist Tim Yap, who took…
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EVENT RECAP: OTR Attend MR Magazine’s Uptown Downtown Awards 5 Year Reunion
Over the Rainbow had the privilege of attending the Five Year Reunion dinner of Menswear Retailing (MR) Magazine’s annual Uptown Downtown Awards for Retail Innovation. The event took place on Monday July 19 and our store sat beside the ”25 Most Exciting Menswear Retailers, according by the MR fashion panel. The dinner was an invite only affair and took place at Gotham Hall in…
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TRADESHOW TOUR: Spring 2011
Over the Rainbow has always been committed to finding the newest brands and hottest trends during every buying season. Believe it or not, the Spring 2011 buying market is already underway, and Over the Rainbow will be attending a series of industry tradeshows across the world. Our first stop was the Pitti Uomo show in…
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