Monthly Archive 1/3:
August, 2010
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New Brand: Life After Denim
During a trip to the ENK Las Vegas tradeshow last February, our menswear buyers were looking for something fashionable yet affordable for our men’s clientele. Life After Denim is a new brand from Los Angeles taking classic pieces every man can wear, and putting their own twist with regards to fit, feel and look. The brand assembled a full collection that…
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IN THE PRESS: OTR x FASHION Magazine x 35th Anniversary Coverage
Over the Rainbow has received a tremendous amount of press thanks to our 35th Anniversary Weekend event. We will be recapping all this coverage over the next few weeks. One of the best articles written was in FASHION Magazine, where columnist Jennifer Campbell used the theme of “by the numbers” to describe Over the Rainbow’s…
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EVENT: 35th Anniversary Weekend Starts TODAY…and Continues to SATURDAY!
Over the Rainbow’s much hyped 35th Anniversary Shopping Weekend begins TODAY at 11:00AM. Aside from all the great new merchandise we just got in this week, Over the Rainbow will be hosting a charity Pizza Party with proceeds going to Autism Speaks Canada. As seen above, we also have a ton of 35th Gift Bags,…
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Front Window Display: Fidelity X Line X 35th Anniversary Photo Collage
In celebration of our upcoming 35th Anniversary Event this weekend, two of our favourite Canadian brands teamed up for a special Photo Collage front window. Fidelity Denim sponsored the large window with all the vintage photos, as well as some great looks from their newly-introduced Fidelity men’s denim collection. In the small window, LINE Knitwear has…
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EDITORIAL: AG Jeans Presents OTR With 24 Karat Gold Sewing Machine
Over the Rainbow has enjoyed a great, long standing relationship with the people at AG Jeans. It was 15 years ago when our friend and AG’s owner/CEO Mr. Yul Ku came to Toronto to visit our store for the first time. While he took a tour of the whole shop, Mr. Ku was particularly fascinated with our alterations department, since…
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Event Recap: Online Media Day @ Over the Rainbow
Every knows how much the fashion industry has embraced online media. Whether it’s a fashion blog or lifestyle e-magazine, they been huge influencers on trends, places & faces in Toronto. In honour of their successful rise to fame, Over the Rainbow invited a select group of top fashion websites in the city for an Online…
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