Monthly Archive 1/4:
September, 2010
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FRONT WINDOW DISPLAY: J Brand X Soia Kyo
Our front window displays received a makeover during the Toronto International Film Festival (TIFF). You can tell there is some TIFF influencing the design of these windows, which we believe look fantastic! J Brand has outfitted the large window with their incredible selection of alternative fabrics (skinny cargos & cords) as well as their staple…
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EVENT: LouLou Magazine “Shop Till You Drop” Night
Over the Rainbow will be one of the participating stores for LOU LOU Magazine’s “Shop Till You Drop” night in Bloor-Yorkville. The event takes place on Wednesday September 29 between 5-9PM. Anyone who shows up between 5-9PM on that night will receive one $35 coupon off their purchase (over $100) at Over the Rainbow. One coupon is redeemable…
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WOMENS ARRIVALS: Splendid Mills FALL 2010 Collection
Splendid Mills has been one our favourite brands for elegant feeling women’s basics. Using the best quality Supima Cotton materials on all their garments, Splendid Mills is easy to wear, layer and outfit with any wardrobe selections. Their new Fall 2010 collection is an electic mix of wrap sweaters, racerback tank tops, v-neck t-shirts, casual…
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IN THE PRESS: OTR x FLARE Magazine x 5 Tips for Retailers
Another participant from last month’s Online Media Day was none other than FLARE Magazine. One of the most popular fashion publications in the market today, columnist Aya MacMillan stopped by for a tour of Over the Rainbow and was fitted with an amazing pair of J Brand Houlihan Cargo Pants. Afterwards, MacMillan sat down privately…
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LOYAL SHOPPERS: The Garber Family
InsideRainbow.Com has decided to add a new segment to its fashion blog. It was inspired by an article written in August by Lauren Garber, whose family has been shopping at Over the Rainbow for years. Every few weeks, we will profile a Loyal Shopper, which is a notable person, group or family who happily calls themselves a Rainbow customer. The…
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TRADESHOW NYC Tour: Coterie X Capsule X Sole Commerce
Our buying team at Over the Rainbow is on its last leg of its Spring 2011 Tradeshow Tour. This time, our women’s & denim buyers travelled to New York City to attend a series of industry tradeshows. This time our buyers are currently walking everywhere from the bigger venues, like Coterie and Sole Commerce to smaller shows like Capsule. Rumour has…
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