Monthly Archive 2/3:
April, 2011
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NEW BRAND: Denham the Jeanmaker
Jason Denham was a collector before he ever became a designer. Throughout the years, Denham travelled worldwide to amass an impressive collection of vintage garments from many different design eras. Denham’s true passion, however, lies in denim. He not only loved the function of denim, but the story behind its creation & rise. Denham sought to create a brand with…
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EVENT RECAP: OTR x TOMS Shoes x One Day Without Shoes
The staff at Over the Rainbow participated in a worldwide charity event hosted by TOMS Shoes. We just wanted to post this picture to symbolize our support for One Day Without Shoes and the awareness brought by this day. Thank you to the people at TOMS Shoes for being so dilligent with their cause. For…
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FRONT WINDOW DISPLAY: 7 for All Mankind X Splendid Mills X Alternative Apparel
Our front window displays got another makeover for the month of April. In the large window is an artful collaboration between denim giants Seven for All Mankind and basics kings Splendid Mills. Both brands have an amazing selection of men’s and women’s clothing in the store right now. Seven has some awesome new skinny flare…
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IN THE PRESS: OTR x Project Show x WorkRoom Las Vegas Recap Video
PROJECT Global Trade Show has been doing some incredible things to revitalize the nature of their tradeshows. One of these new initiatives is a multi-layered marketing campaign, which includes the use of social media. Since launching their Facebook page, PROJECT has been including many of their favourite retailers in all their features. They have also…
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NEW BRAND: The Addison Story
The Addison Story is debuting their first Spring/Summer line ever and is the newest addition to Over the Rainbow. A beautiful, youthful aesthetic mixed with incredibly refreshing designs is how we can best describe it. Designer Amy Hsiung, a graduate of the Parsons Design School, created The Addison Story as a bridge between creativity and…
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EVENT: OTR x TOMS Shoes x One Day Without Shoes Charity Campaign
Over the Rainbow is participating in a worldwide charity event organized by the amazing people at TOMS Shoes. For one day (today: April 5), stores across the country will be walking barefoot in support of the One Day Without Shoes campaign. The directors at TOMS Shoes say it best:
“Did you know that shoes – and…0
