FALL IN LOVE WITH COLOR! OTR FALL/WINTER 2011 LOOKBOOK

It’s finally here! – our Fall/Winter 2011 Lookbook is now up on our site at www.rainbowjeans.com
We had a great time putting together these outfits on what we think are the key trends and looks this upcoming season. Check out our behind-the-scenes photos on our Facebook Fan Page
If you haven’t figured it out yet, our major theme…

IN THE PRESS: OTR X FIDELITY DENIM X MARILYN DENIS SHOW

The Marilyn Denis show has featured Over the Rainbow numerous times on her show since it’s launched January 2011.
So we were thrilled to be featured again for the Fashion segment called “Jean Faux Pas” with stylist Peter Papapetrou. In this segment, Peter hit the streets of Toronto looking for fashion faux pas with regards to…

NEW ARRIVALS: COAL HEADWEAR

Today is the first day of Fall – officially. In preparation of the colder months ahead, we’ve replaced our accessory wall  with our new arrivals of Coal Headwear Fall/Winter accessories:

It might be time to pack away the sandals/flip flops and dust off the flannel and wool apparel, but with all the vibrant colors and styles available,…

NEW MENS BRAND: Homage Clothing

Homage Clothing is our newest men’s t-shirt brand to arrive at the shop. A small company from Columbus, Ohio has taken the phrase “Pay Homage” to a whole level. The brand puts a creative twist on some very popular vintage graphics, and goes as far as to explain the origins behind their inspiration. All t-shirts…

IN THE PRESS: OTR X CANADIAN LIVING MAGAZINE X DENIM TRENDS

With all our new Fall arrivals in store, it might be confusing trying to figure out what to try on first, especially with denim.
Our very own women’s buyer, Genia Albi, was featured recently on Canadian Living online to give her expert opinion on the top denim trends for Fall 2011 and also finding the right…

OTR X TIFF X VITAMIN WATER/SMART WATER GIVEAWAY

Every year, the Toronto International Film Festival (TIFF) brings a buzz around Yorkville as celebrities, entertainment personalities,  papparazis, and fans gather around the hot spots.
Over the Rainbow has had our fair share of celebrity shoppers throughout the years, and we look forward to seeing some famous stars pop-in for a visit!
As a special treat to everyone that comes…