Art of Denim: Alterations & Hemming

 
So you finally found that perfect pair of jeans at Over the Rainbow, now what?! If you’re one of the lucky people who never have had to alter their jeans then skip ahead and go forth in your new denim and perfect length legs. But for the rest of us who fall below the regular inseam, a great tailor/seamstress…

Hot & Fresh: February 27th, 2012

It’s T-Shirt Tiiiime!
We received a lot of t-shirts this past week at Over the Rainbow. And even though we’re a denim destination, we also provide the accoutrements to go with your favourite pair of jeans.
Lots of styles and designs to choose from – Whether you’re a rocker, avid sports fan, or looking to up your t-shirt game,…

Feature Friday: Herschel Supply Co.

Today’s Feature Friday is from our accessories department, Herschel Supply Co. Brand.
The design behind the brand calls back to an era of form and function. The heavy canvas and zipper details give it a classic look for the fashion-conscious, and at the same time has the sturdiness, hard-wearing qualities to take around everywhere.
“Herschel Supply Co….

Art of Denim: To Wash or Not To Wash?

That is the question….. 
For all the denim aficionados out there, the answer is simply NO. 
But that makes for a really short blog post, so I thought, maybe I should further elaborate this idea on our very first Art of Denim Wednesday feature. 
I must admit, I’m notorious for washing my jeans when it gets dirty (common sense right?) but as…

Hot & Fresh: February 20th, 2012

 
Spring is in the air! inside Over the Rainbow anyway….
We’ve received many new items for the Spring and Summer season this past week and we’ve put together some of our fresh picks to share with you on our very first Hot & Fresh Mondays.
To start it off, let’s take a peek at some new outerwear styles that have…

Feature Friday: John & Jenn x Blue Industry

Welcome to our very first Feature Friday!
This week’s featured brands are: John & Jenn Collection and Blue Industry. Check them out below:
John & Jenn

John & Jenn is a NEW collection from the designers of Line Knitwear, John Muscat and Jennifer Wells. Line Knitwear is a brand staple at Over the Rainbow, so we were excited to add on…