NOW Magazine x Best of Toronto 2012 x Vote Now

It’s that time again to vote Over the Rainbow as Best Jeans Store for 2012!
Polls are now open and you can vote directly by clicking on this link: http://www.nowtoronto.com/bestof/category.cfm?category=658
It’s always amazing to be included again, and we’ve graciously accepted the title for a couple of years now. After all, it’s voted by YOU, so it…

Hot & Fresh: Men’s Fall 2012 Colour Jeans

Staff Blog Post by Zach Marcovici

This Fall is definitely not going to be your regular gray/black/white colour scheme. The colour trend isn’t over, but it is a bit different. Rather than having very bright, popping colours like we did this past Spring/Summer, guys can look forward to toning down into the warmer reds, purples,…

Front Window Display: Canada Goose x Herschel Supply

September always brings a flurry of activity in Yorkville as well as in store at Over the Rainbow.
These past few weeks walking around the neighbourhood, every store showcases their TIFF-inspired displays and we’re no exception. This year’s TIFF window was sponsored by Canada Goose.
Toronto has always been dubbed “Hollywood North” and Canada Goose has become…

FEATURE FRIDAY: QUAY EYEWEAR

Happy Friday! Today’s Feature Friday is a new brand introduced into our Accessories department – Quay Eyewear
Quay Eyewear (pronounced KEY) started in 2004 from down under, Australia:
“Quay Eyeware sunglasses and accessories was the brain child of Allen and Linda Hammond, who successfully launched Quay eyeware in 2004 and their son Zak joining the team in…

In the Press: OTR x The Marilyn Denis Show x Fall Denim

Fashion expert Alexis Honce, who is also Marilyn Denis’ stylist, paid a visit to our store this month to feature new Fall Denim on the show.
Marilyn Denis always takes it up a notch and helps you find jeans that fit your figure, because as much as you want to try wearing the new metallic jean trend,…

Feature Friday: LOFT 604

Today’s Feature Friday is a new Canadian brand introduced to our men’s product offering…LOFT 604.
“LOFT 604 is a Canadian menswear brand inspired by European lifestyle. We want to bring the relaxation and peacefulness of Europe to North America. Think about having a coffee and cigar and drinking a glass of 1977 Chateau Chasse-Spleen on the…