Art of Denim: To Wash or Not To Wash?

That is the question….. 
For all the denim aficionados out there, the answer is simply NO. 
But that makes for a really short blog post, so I thought, maybe I should further elaborate this idea on our very first Art of Denim Wednesday feature. 
I must admit, I’m notorious for washing my jeans when it gets dirty (common sense right?) but as…

Hot & Fresh: February 20th, 2012

 
Spring is in the air! inside Over the Rainbow anyway….
We’ve received many new items for the Spring and Summer season this past week and we’ve put together some of our fresh picks to share with you on our very first Hot & Fresh Mondays.
To start it off, let’s take a peek at some new outerwear styles that have…

Feature Friday: John & Jenn x Blue Industry

Welcome to our very first Feature Friday!
This week’s featured brands are: John & Jenn Collection and Blue Industry. Check them out below:
John & Jenn

John & Jenn is a NEW collection from the designers of Line Knitwear, John Muscat and Jennifer Wells. Line Knitwear is a brand staple at Over the Rainbow, so we were excited to add on…

What’s New: Weekly Blog Features

At Over the Rainbow, we’ve been busy planning ways to amp up your online experience for 2012 and beyond. We’ve had an online presence for quite some time now and we want to continue to provide great content for our fans to help us grow. This includes bringing you a more robust website for our online product catalogue www.rainbowjeans.com…

Valentine’s Day Gift Guide

When you think of romance, a pair of jeans might not be the first thing that comes into mind. But at Over the Rainbow, we’re all about spreading the love. We take the time to make sure your best assets don’t go unnoticed, which helps you in the love-at-first-sight department. (we can’t guarantee eye contact, but…

It’s a Date! Valentine’s Day Contest

Over the Rainbow along with our various sponsors want YOU to win the Ultimate Date Night for Two through our annual Valentine’s Day promotion.
The winner of this contest will win the following:

His & Her 7 For All Mankind Jeans
Dinner at Malena Restaurant
Movie Passes from Entertainment One to the Movie “Gone” with participating Cineplex Odeon theatres

 How do you win…