Re-Cap: National Denim Day May 15th

 
This past Tuesday, Over the Rainbow joined CURE Foundation along with other retailers to celebrate National Denim Day.
You can view our previous blog post to learn more about the cause HERE. This was our first year participating and being a destination store in Toronto for premium denim, we definitely wanted to help raise awareness and…

Event: OTR x North Star Present Spring 2012 Launch Party

Exciting things happening next week in Yorkville, and we want you to be part of the fun!
The Business Improvement Area (BIA) of Yorkville once again will host the annual Gumball 3000 Rally Exhibit coming to Toronto on May 25th.
We look forward to this event as it brings a great amount of traffic than usual into…

Hot & Fresh: Naked & Famous x Cracker Your Wardrobe

 
It’s finally arrived! – the long awaited, limited edition Naked & Famous World Tour Jean, available exclusively in Toronto through Over the Rainbow.  The World Tour Jean is a collaboration between Naked & Famous Denim with Cracker Your Wardrobe magazine. Cracker Your Wardrobe is the first Korean Street Fashion Magazine founded in 2007; “When You’re Bored,…

Feature Friday: Sundry Clothing

Today’s Feature Friday is a NEW brand addition to Over the Rainbow and our women’s offering  - Sundry Clothing
Sundry Clothing is Made in the USA and has a laid-back, relaxed southern california aesthetic. All the pieces in their Summer 2012 collection follow the Sea, Sand & Sun theme.
Color palettes for this season reflect the different elements – shades…

Art of Denim: Unusual Denim Products

 
So I consider myself a pretty avid pinner – that’s geek talk for someone who spends their time on Pinterest looking and “pinning” images on their board. And every now and then, I run into some unusual products, and lately I’ve been seeing a lot of denim.
It could be since I’ve started working at Over…

National Denim Day: May 15th 2012

 
Over the Rainbow will be participating on National Denim Day coming up next Tuesday May 15th, 2012.
For those not familiar with National Denim Day, it happens every year on a Tuesday following Mother’s Day held by the CURE Foundation.

We are doing our part in spreading the word and raising money for this amazing charity by partnering…