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Editorial
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EDITORIAL: NOW! Magazine Names Over the Rainbow “Best Jeans Store” in Toronto
To me, this award is more than just another “press hit”. Back in the 1990’s, before the Internet became the source of all information, NOW! Magazine was the bible for teenagers. You would pick up NOW! and it would tell you everything: what to wear, what to listen to and where to go… in Toronto.
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Naked & Famous Raw Denim Experiment 1.0
Ever since our store was featured on CTV Consumer Report, customers have been asking us about raw denim. Why buy a jean in raw form and not wash it for six months? What happens after that time? We discovered that our good friends over at Naked & Famous have the perfect answer. Brandon Svarc, owner &…
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EDITORIAL: AG Jeans Presents OTR With 24 Karat Gold Sewing Machine
Over the Rainbow has enjoyed a great, long standing relationship with the people at AG Jeans. It was 15 years ago when our friend and AG’s owner/CEO Mr. Yul Ku came to Toronto to visit our store for the first time. While he took a tour of the whole shop, Mr. Ku was particularly fascinated with our alterations department, since…
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