Mother’s Day Twitter Contest: Mom Jeans Makeover

Mother’s Day is coming up and we think Mom deserves the best…so why are you letting her walk around in those awful jeans?
Show us your WORST Mom Jeans for a chance to win a denim makeover at Over the Rainbow.
HOW TO ENTER:

Must follow @RainbowJeans416 on Twitter.
Tweet us a photo and don’t forget to include our…

Event Recap: OTR x Naked & Famous Denim 5&5 Capsule Launch Party

Two weeks ago, we launched our first ever collaboration collection with Naked & Famous Denim. To celebrate their 5 year anniversary, our men’s buyer Daniel Carman and N&F founder Brandon Svarc put their heads together and created a limited edition men’s collection featuring 5 shirts and 5 shorts — the limited and exclusive 5&5 Capsule…

OTR x Naked & Famous Denim invite you to our 5&5 Capsule Series Launch Party: April 11th 2013

Over the Rainbow and Naked & Famous Denim have partnered up this season to bring you an amazing collaboration to celebrate N&F and five years since their initial launch in our store.
Daniel Carman (men’s buyer and co-owner at OTR) worked together with N&F creative team, Brandon Svarc and Bahzad Trinos to put together a limited edition…

March Break Shop N’ Pop at Over the Rainbow: Spend $150 between March 11-17th

Happy March Break! With lots of things to see & do in Toronto this week, we wanted to give our shoppers an opportunity to score some great clothes for Spring with a great offer!
During the week of March 11th – 17th 2013, for every purchase of $150, customers can have the opportunity to receive a…

Old Jeans, New Love | Share the Love with United Way + Fidelity Denim : Follow Up

This year for Valentine’s Day, we wanted to switch up the gears and think outside the box. Instead of the typical couple giveaway prize packs that we’ve done in the past, we’ve paired up with United Way Toronto instead.
Our goal, get as many of our customers to donate gently-used jeans, and in return we give…

OLD JEANS, NEW LOVE | Share the Love with United Way + Fidelity Denim

At Over the Rainbow, we realize that Valentine’s Day is not just for lovers — it’s a day when you show and tell the people in your life how much you love them.
But what about the people you don’t know, the ones that could use that extra help in your community. This year, we decided…