Feature Friday: Paige

Happy Friday! Today’s Feature Friday is Paige. Paige is a brand favourite at Over the Rainbow and although it is not a new brand, we are excited to feature them on our blog as they launch their new look this Spring.
“After seven years as a top industry leader, the Los Angeles denim company is debuting a new…

Art of Denim: How to wear trendy denim at any age

In the past few weeks, we’ve received some great new Spring/Summer denim in the store, and it’s not your average blue pair. In fact, quite the opposite. You’ve heard of statement jewelry? Well, we have Statement Jeans!
We’re talking about the  floral, printed and bright denim that are hot and trendy right now for the season. For…

A Certain Shade of Green

Top o’ the morning to you!
Hope you’ve enjoyed this amazing weather we’ve had this past week. For all those celebrating this Saturday, Happy St. Patrick’s Day!
If you’re looking for something festive to wear, don’t worry…we’ve selected some cool, new arrivals in store that is sure to get you in the spirit. Check them out below:

Top Left: Citizens of…

What’s New: Weekly Blog Features

At Over the Rainbow, we’ve been busy planning ways to amp up your online experience for 2012 and beyond. We’ve had an online presence for quite some time now and we want to continue to provide great content for our fans to help us grow. This includes bringing you a more robust website for our online product catalogue www.rainbowjeans.com…

Valentine’s Day Gift Guide

When you think of romance, a pair of jeans might not be the first thing that comes into mind. But at Over the Rainbow, we’re all about spreading the love. We take the time to make sure your best assets don’t go unnoticed, which helps you in the love-at-first-sight department. (we can’t guarantee eye contact, but…

IN STORE EVENT: WINTER WARM UP

Tis’ the season to start thinking about winter, the holidays and gift giving. The holiday decorations are now up along the streets of Yorkville, so it was the perfect time to put together an event to showcase what’s hot and trendy.
Faulhaber PR helped put together an amazing event that included media from Lou Lou Magazine,…