Category 4/5:
New Brand
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NEW BRAND: ROUSSEL Collection
Over the Rainbow has been supporting local brands for 35 years. We pride ourselves in finding something new within our Canadian borders. Our buyers take the time to see everyone’s line and support it as long as it fits with our vibe here at Over the Rainbow. Two months ago, Kevin Roussel drove all the way from Montreal to…
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NEW BRAND: 3W Triple Works Ltd.
Japanese selvedge denim is popular amongst “denim-heads” seeking to find the best qualty in a premium jean. Our men’s buyers searched high & low during the Fall 2010 buying season to find someone new, directly from Japan, that made real authentic selvedge denim. Our greatest find was Triple Works Ltd., the brand also responsible for…
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New Brand: Life After Denim
During a trip to the ENK Las Vegas tradeshow last February, our menswear buyers were looking for something fashionable yet affordable for our men’s clientele. Life After Denim is a new brand from Los Angeles taking classic pieces every man can wear, and putting their own twist with regards to fit, feel and look. The brand assembled a full collection that…
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New Brand: Jules Power Collection
Over the Rainbow is pleased to introduce a comfy, yet contemporary new brand to our womensear lineup. A locally-based desinger, Jules Power began her journey graduating from the Ryerson School of Fashion in 1997. She spent the next decade designing for stores like Roots, Danier Leather and Joe Fresh Style. Her years of experience and passion led to the creation of…
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New Brand: Fine Collection
Fall 2010 merchandise is starting to arrive at Over the Rainbow. Our buyers are particularly excited to show all our new brands coming in for the season. One of the first arrivals in the store is Fine Collection, a stunning blend of elegant fabrics produced on easy-to-style pieces. A ten-year veteran to the design craft, Ugo Bensoussan…
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New Arrival: TOMS @ Over the Rainbow
We are proud to announce that Over the Rainbow is now carrying Toms Shoes for many reasons. Not only are the cool and comfortable, but they also support a great cause. The brand was founded in May 2006 by Blake Mycoskie, a former Amazing Race contestant. When Blake travelled to Argentina for the game, he became…
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