IN THE PRESS: OTR x Broken Heel Diaries x Holiday Gift Guide

Blink, and you might miss it!
The newest trend in fashion photography are cinemagraphs – still images with moving elements made famous by supermodel Coco Rocha.
Over the Rainbow has partenered up with Broken Heel Diaries and put together an amazing Holiday Gift Guide using this method and we couldn’t be more impressed with the results:

(image courtesy…

EDITORIAL: NOW! Magazine Names Over the Rainbow “Best Jeans Store” in Toronto

To me, this award is more than just another “press hit”. Back in the 1990’s, before the Internet became the source of all information, NOW! Magazine was the bible for teenagers. You would pick up NOW! and it would tell you everything: what to wear, what to listen to and where to go… in Toronto.
16 years…

IN THE PRESS: OTR X CANADIAN LIVING MAGAZINE X DENIM TRENDS

With all our new Fall arrivals in store, it might be confusing trying to figure out what to try on first, especially with denim.
Our very own women’s buyer, Genia Albi, was featured recently on Canadian Living online to give her expert opinion on the top denim trends for Fall 2011 and also finding the right…

IN THE PRESS: OTR X TORONTO SUN X BACK TO SCHOOL

Over the Rainbow was featured on Toronto Sun’s Life Section August 14th for Back to School trends. The article was available on print as well as online nationally. Check it out: 
http://www.torontosun.com/2011/08/12/start-back-to-school-shopping-with-stylish-duds
We styled 4 different looks for both men and women with some key pieces to update your Fall school wardrobe:

Dex Ladies Lace Top ($59)
Free People…

IN THE PRESS: OTR X SHAUN BOOTHE

At Over the Rainbow, we are excited to be working together with hip-hop artist Shaun Boothe for our Back to School promotion. Recently, we put together an outfit for him for his Much New Music Live appearance (see screen-caps below from August 12th show)

He dropped by the store earlier that day and we put together the following…

IN THE PRESS: OTR x Global TV x Canada Sings

Canada Sings! is a project we have been dying to tell you about! A few months back, stylist Lisa Williams (a regular in our store) started pulling outfits for the hosts & judges of a new Global TV series that puts a “modern day twist on glee club”. Throughout the series, you can see host…