Category 4/12:
Press Room
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IN THE PRESS: OTR x CP24 Morning Show x Evian “Live Young” Campaign TV Segment
CP24 Morning Show recently aired a great TV segment on our upcoming EVIAN Live Young campaign. CP24 co-hosts Melissa Grelo and Steve Anthony were seen wearing our charity “Roller Babies” t-shirt and promoting EVIAN’s Mobile Experience truck, which is set to drive through Yorkville Avenue today between 12PM-4PM. There will be water samples and fun prizes courtesy of…
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IN THE PRESS: OTR x Specialty Inside Magazine x How To Sell Denim
Specialty Inside is an online magazine from Tenafly, New Jersey geared specifically to clothing retailers. A few months back, writer Jessica Pallay did a phone interview with owner Joel Carman about his experiences in retail and how he buys denim for Over the Rainbow. The result of their conversation can be found in their March/April…
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IN THE PRESS: OTR x Project Show x WorkRoom Las Vegas Recap Video
PROJECT Global Trade Show has been doing some incredible things to revitalize the nature of their tradeshows. One of these new initiatives is a multi-layered marketing campaign, which includes the use of social media. Since launching their Facebook page, PROJECT has been including many of their favourite retailers in all their features. They have also…
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IN THE PRESS: OTR x Marilyn Denis Show x Bamboo Magazine x Eco-Friendly Fashions
Fresh off our interview with Bamboo Magazine (also our Video of the Week in the right sidebar), editor Donna Bishop appeared on The Marilyn Denis show to talk about eco-friendly fashions. It was a great story and Bishop displayed a pair of eco-wash AG Jeans on the front table, as well as mentioned Over the…
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IN THE PRESS: OTR x EYE Weekly X Coffee in Clothing Stores Debate
Charlotte Herrold, a regular contributor to EYE Weekly, just published an interesting story on coffee being served in clothing stores. She spoke to our menswear buyer Daniel Carman about this subject and here is what he had to say:
“when [our] staff ask you to leave your latte at the door, it’s not only to protect the merchandise. It’s to…0 -
IN THE PRESS: OTR x Bamboo Magazine x Joel Carman Interview
Bamboo Magazine came by our store last month for a video interview with store owner Joel Carman. He talks about our long-standing relationship with denim brand AG Jeans and talks in-depth about their new eco-friendly production methods. You would be amazed how much indigo waste comes from making jeans! AG Jeans is one of those brands…
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