IN STORE EVENT: MOVEMBER SHAVE DAY KICK-OFF PARTY04/Nov
For the past few weeks, we’ve been gearing up for our Movember Kick-off Party which took place November 1st, 2011 at our store.
To learn more about Joel’s campaign for Movember, you can visit our designated blog which we update weekly for the whole month of November until Joel’s Shave Day at the end of November! : http://insiderainbow.com/movember-canada-joel-carman/
Needless to say, with the help and support of family, friends and loyal customers, the event went off without a hitch!
The event started off with a morning shave from as early as 8 am to 10 am, bringing in media crews to film Joel and the store. Our very own barbers for the day, Jon and Chris from Crows Nest Barbershop, were ready for their close-up as well as they worked on the men who signed up for an old-school straight shave to start off Movember.
For the afternoon session, we received so much buzz already and we wanted to kick it up a notch. So TOMS and Crows Nest Barbershop decided it was time to unveil their surprise to Joel and sat him down on one of the barber’s chair to deliver him the great news….that they had donated $10,000 to his campaign, bringing his total beyond the $25,000 goal (currently at this time of post, we are at $29,000). Therefore, the ‘mo is definitely going to go at the end of the month!
It was a great surprise to Joel who was a little choked up after hearing this news. That, or he just realized that there is no turning back now!
The rest of the day was filled with friends, family and colleagues dropping by and enjoying the music, food, and amazing atmosphere. Below are a few more photos throughout the day. Check out some more additional shots on our Facebook Fan Page (courtesy of TOMS) HERE
Thanks again to TOMS, Crows Nest Barbershop, Faulhaber PR, and our own OTR staff in working together to make this event remarkable!
See everyone back here for Joel’s epic moustache Shave Day! Stay tuned…