Inside Rainbow

New Brand: Archive 1887

Last February, our menswear buyers travelled to Las Vegas to find new brands for our growing men’s section. While walking the ENK Vegas tradeshow, they found a special NEW rock-inspired t-shirt brand. Archive 1887 is a standout amongst the glut of rock tees in the market. Aside from being a division of Sony Music, their bio below reads:

“Archive 1887 is a brand built on over 120 years of music. The inaugural season consists of t-shirts created from a rich collection of images and artwork of some of the most culturally relevant artists. The Private Collection has material dating back to 1887 and is arguably one of the most comprehensive music collections in the world. It featues exclusive access to historic behind-the-scenes photos by music’s legendary photographers like Jim Marshall and Mick Rock. With amazing album artwork, posters, ticket stubs and other relics, Archive 1887 has created a line of wearable pieces of history which embody the vibe and spirit of the time…”

Aside from their unique artwork, Archive 1887 prints all their styles on pre-washed 60’s soft cotton fabric. This allows all their t-shirts to stay the same even after multiple washes, maintaing a soft comfortable feel with every wear. If you are fan of music, do not sleep on Archive 1887.

Archive 1887’s debut Spring/Summer 2010 mens t-shirt collection is available now at Over the Rainbow while supplies last!