Inside Rainbow

NEW BRAND: Wrangler Blue Bell

Wrangler Blue Bell, the premium European division of Wrangler Inc., has unleashed its debut collection made for North America. And when we say “made for”, they really mean it! All of their Spring/Summer 2011 denim styles are hand crafted from White Oaks selvedge cotton at the legendary Cone Mills USA factory using original vintage shuttle looms from 1905. The designers of the Blue Bell division take all the original Wrangler signatures and apply them to newer, more refined North American denim fits. It is THE most refreshing denim brand right now.

A variety of men’s fits, including Pete (skinny), Matt (slim straight), Eddy (loose tapered leg) and Jake (relaxed straight) are available now exclusively at Over the Rainbow while supplies last. Also check the amazing vintage denim jacket and conductor stripe denim vest!

See the preview below…