Inside Rainbow

Art of Denim: The Anti-Fit

18/Apr

 
The Anti-Fit, sounds scary…but it’s just a trend of jeans that is popping up in the industry “While some prefer a slim, skinny, etc. fit which are designed to complement one’s body/legs, other prefer to have the exact opposite fit, or the Anti-Fit. Also known as baggy or loose.” (Rawr Denim)
For all those wishing that…

In the Press: Chatelaine X OTR X Citizens of Humanity

17/Apr

For the May 2012 issue of Chatelaine Magazine, Over the Rainbow was featured on How to Rock Spring’s Prettiest Trends.
Front and center, paired with a lovely shade of mint green sweater and neon espadrille sandals is the popular Citizens of Humanity Mandy Floral Roll up Jean in Natural.
Such a great casual look without looking over-the-top trendy, the…

Hot & Fresh: April 16th, 2012

16/Apr

OTR Staff Blog post by: Zach Marcovici
 Today’s Hot & Fresh Monday is featuring one of the biggest trends of the season: Coloured Denim
Guys: Coloured jeans are not just for ladies! These jeans are bold and adding them to your Spring wardrobe will be a big change for most, so we’ve made it easy for guys…

Feature Friday: Joe’s Jeans for Men

13/Apr

 
FEATURE FRIDAY: JOE’S JEANS
OTR Staff  Blog post by Zach Marcovici

 Joe’s Jeans, a California-based company known for their unique and comfortable denim fits, has delivered their first offering of men’s jeans to Over the Rainbow. Since its start in 2000, Joe’s has grown enormously and has become a leader in premium denim. The quality of their jeans is excellent and at…

Front Window Display: Paige

12/Apr

A few weeks ago we featured Paige and their new brand identity for Feature Friday and we continue to promote the brand and look with our Front Window Display for the month of April. As mentioned, there has been a re-launch on their new look and if the message wasn’t clear enough, just take a peek…

Art of Denim: History of Flared Jeans

11/Apr

Did you know that flared denim have a nautical influence? Well, read on for our Art of Denim post on History of the Flared Jeans.
The history of denim is rooted in workwear because of the sturdy and rugged material, similarly “flares” came about in the early 19th century as sailors wore wide-legged trousers as part of…