Inside Rainbow

PRESS RELEASE: OTR Signs On As Exclusive Retailer for EVIAN Live Young Campaign

Evian® Natural Spring Water and its Live Young® Babies are declaring April to be “Live Young Month” in Toronto. Only this time, the skates have come off, their bodies are plastered on t-shirts worn by the likes of Maria Sharapova, and they’re on a mission.  A brand new ‘Baby Inside’ out of home campaign, coupled with a mobile Live Young® experience, are launching on a quest to bring happiness and a renewed spirit to the city.

“The onset of Spring, which is the season of renewal and rebirth, is the perfect time to encourage Torontonians to hydrate, and to live young,” says Barak Orenstein, Senior Brand Manager for Evian in Canada. “The campaign illustrates that youth is a mindset, and that you can live young at any age.”

Starting March 28, Evian® rolled out its advertising campaign, stemming from its world famous “rollerbabies” video. Headlined by tennis star Maria Sharapova, portraits by fashion photographer Nathaniel Goldberg show adults wearing t-shirts with screen printed images of a baby’s body – a true expression of the Live Young® spirit.

Torontonians will get a chance to sport the same ‘Baby Inside’ tee this month as they make their much awaited Canadian debut. Evian fans can get their very own t-shirts exclusively at Over The Rainbow, located at 101 Yorkville Avenue.  A portion of the sales proceeds will be donated to charity…

For more information the Evian Live Young campaign, please contact Shobhita Sharma (416-640-5525 x228 / shobhitas@maverickpr.com) or visit Evian.Ca or Facebook.Evian.Com