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Alternative Apparel
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King of the Grill: Father’s Day BBQ Event
Even the “King” needs a break – Give Dad the day-off from his grilling duties and drop by our Annual Father’s Day BBQ next weekend.
When: Saturday June 16th, 2012
Where: 101 Yorkville Avenue (just right outside the front steps)
Time: 11:30 AM to 5:00 PM
Food will be provided by our resident Yorkville burger joint HERO Burger with all…1 -
Hot & Fresh: February 27th, 2012
It’s T-Shirt Tiiiime!
We received a lot of t-shirts this past week at Over the Rainbow. And even though we’re a denim destination, we also provide the accoutrements to go with your favourite pair of jeans.
Lots of styles and designs to choose from – Whether you’re a rocker, avid sports fan, or looking to up your t-shirt game,…0 -
IN THE PRESS: OTR x Globe & Mail x Fabrizio Filippo
The Globe & Mail did a great story on Father’s Day and chose to outfit some of the best looking Dad’s in the city. One of them was long-time customer Tie Domi, who is known to shop frequently with his family at Over the Rainbow. The other one is Fabrizio Filippo, who is shown wearing…
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FRONT WINDOW DISPLAY: 7 for All Mankind X Splendid Mills X Alternative Apparel
Our front window displays got another makeover for the month of April. In the large window is an artful collaboration between denim giants Seven for All Mankind and basics kings Splendid Mills. Both brands have an amazing selection of men’s and women’s clothing in the store right now. Seven has some awesome new skinny flare…
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WOMENS ARRIVALS: Alternative Apparel S/S 2011
Alternative Apparel has just delivered its Spring/Summer 2011 collection to the shop. The brand is always known for sourcing the best quality fabrics at the absolute best retail price. It’s a known line filled with value! The new women’s collection has a great variety of fine bodies and cool colours for upcoming sunny weather. Check…
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Xmas Day #16: Cozy Cottage Wear
Spending any time up at the cottage this Christmas? The trek up north can be snowy & cold, and everyone needs the proper Cozy Cottage Wear to be warm & comfortable. These kinds of clothing are perfect gift ideas for any girl or boy, and could put a smile on anyone’s face! Here are some…
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