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Levi’s
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Art of Denim: History of Bootcut Jeans
We’ve received some great feedback on our last denim post “The History of Skinny Jeans” that we’re excited to feature this week’s Art of Denim: History of Bootcut Jeans.
The bootcut, probably the most resilient denim fit out there. As it should be, the history of the bootcut jean has a very down-to-earth, rugged background “Originally…1 -
IN THE PRESS: OTR x 24 Hours x Jessica Alba x Levi’s Denim Jacket
24 Hours is one of the more well-known Toronto daily magazine. A while back, columnist Heather Toskan put together a great style feature on actress Jessica Alba. It shows what Alba is wearing from head-to-toe and what stores in Toronto you can find these products. Our very own women’s Trucker Jean Jacket by Levi’s ($98)…
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FRONT WINDOW DISPLAY: Paige Premium Denim X PPD X Levi’s Curve ID
Both our front window displays got a nice makeover this month. In the large window is a collaboration between Paige Premium Denim and it’s men’s division PPD. Their Spring 2011 denim collections combine their reliable signature classics with newer styles including the new Bentley Trouser and Lou Lou Flare jeans. In the small window is…
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3-WEEK CONTEST: Levi’s Curve ID
Levi’s® has revolutionized their premium ladies denim by introducing their new Curve ID program. The new line focuses on the shape and proportions of a woman’s body (as opposed to her waist size). Curve ID’s signature three fits are meant to conform to the various types of women’s bodies. Slight Curve defines a woman’s waist while accentuating her curves. It will fit in the…
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Xmas Day #19: Plaid Holiday Shirts
Winter isn’t just the season for Holidays, but also for PLAID! Whether it’s that cozy heavy flannel or light snap button shirt, it’s the perfect way to add some flavour to any Winter wardrobe. It’s also an easy Christmas gift for any family member or friend. Over the Rainbow is stocked with some amazing Plaid…
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LOYAL SHOPPER: Chris Bosh
Our web team came across this photo of Chris Bosh get his ink done at a local tattoo shop in Mississauga. During his 10-hour session, Chris was rocking his own pair of Levi’s 1947 Deadstock 501 Raw Selvage jeans bought at Over the Rainbow. Anyone who knows anything about raw denim knows this is the…
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