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Online Media Day
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IN THE PRESS: OTR x FLARE Magazine x 5 Tips for Retailers
Another participant from last month’s Online Media Day was none other than FLARE Magazine. One of the most popular fashion publications in the market today, columnist Aya MacMillan stopped by for a tour of Over the Rainbow and was fitted with an amazing pair of J Brand Houlihan Cargo Pants. Afterwards, MacMillan sat down privately…
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IN THE PRESS: OTR x Final Fashion x AG Jeans x 35th Anniversary Coverage
Two years ago, Danielle Meder created an exceptional design concept called The Indigo Planet for the Nuit Blanche arts festival in Toronto. Not only have we kept her creation in tact, but Danielle has remained a friend of Over the Rainbow. Although she has seen our store many times, we invited her to our Online Media Day,…
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IN THE PRESS: OTR x Urbane Bloc x 35th Anniversary Coverage
Urbane Bloc is no stranger to Over the Rainbow. Founder Gloria Chik and her crew have been writing about our store for many years. It was only right to invite her to our Online Media Day, give her the full tour of our store, and fit her with an amazing pair of jeans. Not only…
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IN THE PRESS: OTR x Freshly Educated Men x Man’s Guide to Jean Shopping Video
The guys over at Freshly Educated Men have become friends of Over the Rainbow ever since they featured Daniel in their Home Grown Talent video feature. We decided to invite Sharad back for our Online Media Day and during his fitting, he decided to do an impromptu video to capture the experience of jean shopping. In the…
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IN THE PRESS: OTR x TORO Magazine x Fall Fashion Trends x History of Denim
Another participant from our Online Media Day that wrote two exceptional articles on Over the Rainbow were our new friends at TORO Magazine. Fashion columnist Calvin Schurr recapped his exclusive behind-the-scenes tour of our store, and chronicled his search for the perfect jean in a great article entitled A History of Denim. Since it IS a men’s oriented magazine, the…
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IN THE PRESS: OTR x Stiletto Twins x 35th Anniversary Weekend Coverage
Thanks to a combination of our 35th Anniversary Weekend and our Online Media Day, we have not been able to keep up with all the press coverage. While trying to decide what to post next, we came across an event recap from two of our loyal customers who came by during the big weekend. The Stiletto Twins consist…
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