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PROJECT
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IN THE PRESS: OTR x Project Show x WorkRoom Las Vegas Recap Video
PROJECT Global Trade Show has been doing some incredible things to revitalize the nature of their tradeshows. One of these new initiatives is a multi-layered marketing campaign, which includes the use of social media. Since launching their Facebook page, PROJECT has been including many of their favourite retailers in all their features. They have also…
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TRADESHOW: Project X ENK Vegas X Capsule X Workroom X MAGIC X POOL Las Vegas February 2011
Over the Rainbow has sent their buying team to Las Vegas to attend a series of industry tradeshows. Our team is travelling worldwide searching for the latest trends for the upcoming Fall 2011 season. You can catch our buyers walking the aisles of PROJECT, ENK Vegas, Capsule, MAGIC, Workroom and POOL all week. There are…
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IN THE PRESS: OTR x Project Show x Retailer Feature
PROJECT was launched in 2003 as an “new alternative” tradeshow for retailers to buy new products for their stores. Seven years later, PROJECT is now one of the biggest industry tradeshows and draws the best stores from around the world to its New York and Las Vegas events (each held twice a year). Over the…
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EVENT RECAP: OTR Buyers Attend ENK x PROJECT x Capsule x MAGIC Las Vegas
In the midst of our 35th Anniversary Weekend and Online Media Day campaigns, the recent buying trip to Las Vegas was never mentioned. Well, our entire buying team (including Joel) made its way out to Nevada to scout new brands for the upcoming Spring 2011 fashion season. Day #1 was spent at the ENK Vegas…
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EDITORIAL: AG Jeans Presents OTR With 24 Karat Gold Sewing Machine
Over the Rainbow has enjoyed a great, long standing relationship with the people at AG Jeans. It was 15 years ago when our friend and AG’s owner/CEO Mr. Yul Ku came to Toronto to visit our store for the first time. While he took a tour of the whole shop, Mr. Ku was particularly fascinated with our alterations department, since…
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