HAPPY EASTER WEEKEND: WE’RE OPEN

Put your bunny ears up and celebrate the long weekend! Over the Rainbow will be open this weekend, check out our store hours below:

Friday April 6th (Good Friday): 12 PM to 6 PM
Saturday April 7th (Passover): 10 AM to 7 PM
Sunday April 8th (Easter): 12 PM to 6 PM
Monday April 9th (Easter Monday): 10 AM…

Art of Denim: How to wear trendy denim at any age

In the past few weeks, we’ve received some great new Spring/Summer denim in the store, and it’s not your average blue pair. In fact, quite the opposite. You’ve heard of statement jewelry? Well, we have Statement Jeans!
We’re talking about the  floral, printed and bright denim that are hot and trendy right now for the season. For…

Front Window Display: Citizens of Humanity

CAUTION - WET PAINT!
Our windows this February got a colorful makeover once again by our talented friends over at Pygmalion Installations. Passersby and customers alike were treated to some great eye candy on our Large Window featuring Citizens of Humanity Jeans. It’s like walking into a mix of a Salvador Dali painting (with the dripping paint) and…

NEW ARRIVALS: Goorin Bros. Hats

Over the past four generations, Goorin Bros. has become the leading heritage brand for classic-styled headwear in Canada. Always on trend, always great quality, always at a great price! We recommend checking out the Goorin Story if you want to know all about the brand. In the meantime, check out our latest arrivals below and at RainbowJeans.Com!

New Brand: Archive 1887

Last February, our menswear buyers travelled to Las Vegas to find new brands for our growing men’s section. While walking the ENK Vegas tradeshow, they found a special NEW rock-inspired t-shirt brand. Archive 1887 is a standout amongst the glut of rock tees in the market. Aside from being a division of Sony Music, their bio below reads:

New Arrivals: LA Womens Tops!

If you are looking to spice up your summer wardrobe, we have lots of fresh and flirty shirts that have just come in from Los Angeles. We have tons of different styles, colours, and fits available, and we’re sure that there is a summer look for every style.
The best thing about these shirts, tunics and…