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Women’s Denim
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WOMENS ARRIVALS: J Brand 811 Skinny Coloured Pants
J Brand has introduced its brand new Colour Dipped pants in time for the Summer 2011 season. Made from comfortable stretch fabric, the 811 Skinny Pant is perfect to brighten up any wardrobe. In a recent New York Times article, J Brand president & CEO Jeff Rudes explains that his company “has [already] sold about…
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3-WEEK CONTEST: Levi’s Curve ID
Levi’s® has revolutionized their premium ladies denim by introducing their new Curve ID program. The new line focuses on the shape and proportions of a woman’s body (as opposed to her waist size). Curve ID’s signature three fits are meant to conform to the various types of women’s bodies. Slight Curve defines a woman’s waist while accentuating her curves. It will fit in the…
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WOMENS ARRIVALS: DL1961 Jeans S/S 2011
DL1961 returns with another incredible denim collection for the Spring/Summer 2011 season. The brand has been known for it’s X-factor Fit denim, which has the right combination of stretch and cotton for any body. DL1961 is a classic looking denim brand at an affordable price, and fits as well as (if not BETTER!) than any denim brand…
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NEW BRAND: Mother Denim
There is nothing we love more than a new jean brand. We are proud to welcome MOTHER Denim to our women’s lineup, and there’s been a great reaction so far. The brand is the combination of two denim visionaries: Tim Kaeding, former designer for 7 for All Mankind, and Lela Tillem, former president of sales and marketing at Citizens…
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FRONT WINDOW DISPLAY: Hudson Jeans X Velvet
Our largest front window display got an amazing makeover a few weeks back. This glitz & glamour theme was sponsored by two women’s brands that have been staples at Over the Rainbow for many years. Hudson Jeans have gone from simply perfecting the signature flap pocket to a complete denim line with varying fits, stunning…
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IN THE PRESS: OTR x FLARE Magazine x 5 Tips for Retailers
Another participant from last month’s Online Media Day was none other than FLARE Magazine. One of the most popular fashion publications in the market today, columnist Aya MacMillan stopped by for a tour of Over the Rainbow and was fitted with an amazing pair of J Brand Houlihan Cargo Pants. Afterwards, MacMillan sat down privately…
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