Inside Rainbow

The Art of Denim

The Art of Denim is a journey into the world of denim making and appreciation. We started by travelling all the way to Western Glove Works in Winnipeg to see the construction of a premium denim brand. It has answered a lot questions and garnered significant interest from our customers, as well as students of the fashion industry. We also have premiered several brands to the Canadian market, including Naked & Famous Denim, Iron Heart, Denham the Jeanmaker, and Wrangler Blue Bell…

CHAPTER 1 - Introducing…THE ART OF DENIM

CHAPTER 2 - The Blueprint

CHAPTER 3 - Cut & Spread

CHAPTER 4 - Small Parts Assembly

CHAPTER 5 - Front & Back Leg Prepping

CHAPTER 6 - Interview: Nestor Timog

CHAPTER 7 - Final Assembly

CHAPTER 8 - Interview: Evelyn Agagnier

CHAPTER 9 - Hand Sanding & Grinding

CHAPTER 10 - Tacking & Permanganate

CHAPTER 11 - Pre-Wash Cycle & Resin

CHAPTER 12 - Stone Washing & Bleach Enzymes

CHAPTER 13 - The Finishing Touches

CHAPTER 14 - Tensile Strength Testing

CHAPTER 15 - Why Do Jeans Rip? The Answer!

CHAPTER 16 - Making of dVb Denim

CHAPTER 17- World Premiere: Naked & Famous Denim

CHAPTER 18- Indigo Planet

CHAPTER 19 – Blue Jean Confidential: The Documentary

CHAPTER 20 – CANADA PREMIERE: Iron Heart Denim

CHAPTER 21 – Levi’s X Jean-Paul Gaultier Project

CHAPTER 22 – CANADA PREMIERE: Denham the Jeanmaker

CHAPTER 23 – CANADA PREMIERE: Wrangler Blue Bell